Summary

The research indicates that Liverpool businesses see the city's cultural assets as an important element in its future commercial success but that these should not overshadow its current commercial resurgence. The results clearly indicate that a balance is needed and reflect a feeling that the media needs to play a strong role in achieving this.

While, for most, the pace of development in Liverpool is acceptable, 35% felt that it needs to be faster. The potential for additional city living residential development was indicated particularly strongly, while the need to improve the city's transport infrastructure was highlighted as a clear priority.

Tourism and construction/property development were the industries where the highest potential is seen for the city, again reflecting the dichotomy Liverpool's positioning. Though the city's assets were clearly recognised by the business leaders interviewed, concerns were raised about Liverpool's reputation outside the city. Only 5% of those interviewed believe that Liverpool's fast pace of growth characterises the city's reputation to the outside world, while 59% felt that Liverpool has a reputation for Crime & disorder that is holding it back. Interestingly, the respondents do make the distinction between the actual effects of crime & disorder on Liverpool's resurgence (relatively low) and the perception of crime and disorder.

Optimism is high about Liverpool's ability to attract and retain the best talent, reflecting the city's increasing population figures. In addition to finding it easier to find a skilled workforce, respondents highlighted a positive outlook in relation to sourcing funding, with 39% stating that this has become easier.

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