Research Methodology

The research was conducted by telephone survey amongst managing directors of SMEs based in Liverpool. The sample was taken from across a wide range of commercial sectors, including property, professional services, manufacturing, IT, financial services, retail and leisure. Respondents were asked to select from multiple options for each question - a summary of the questions and responses is detailed below.

KRC Research is Weber Shandwick's full-service strategic opinion and market research partner. The company uses a variety of state-of-the-art techniques and methods - telephone, Web-based surveys, focus groups, and perception analyser dial tests - selecting the most appropriate techniques to extract a true picture of how the audience group really perceives the issues raised. The company has extensive experience of working with complex issues and researching hard-to-reach audiences and was able to hand pick an excellent cross-section of senior decision makers within thriving Liverpool businesses.

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