While an endorsement by the NBA would have been a real feather in their caps, Athletic Propulsion Labs will not, at the end of the day, be hurt in any way by the banning of the Concept 1 shoe.

Maze’s process is equally simple; it works like a charity raffle, encouraging people to support good causes by donating as little as -10. After the deadline passes, Amaze collects the entries, selects the winner at random, and delivers the proceeds to the cause in question – in this case P.S. Arts.